GUNS.COM CAREERS

Job description

Email Marketing Coordinator

Since 2011, Guns.com has grown into the most trusted source of information about guns online. We have published thousands of articles and reviews, keeping gun owners in the know about the issues they care about. Now, in addition to being your most trusted source for news, we have evolved into an online marketplace that celebrates gun ownership.

Over the years, the Guns.com team talked to thousands of gun enthusiasts, store owners, manufacturers, and organizations. It became apparent that the process of buying a gun online was too cumbersome, slow, and confusing. We set about to change that. And so, we built a better way to buy guns online - bringing ease and savings to customers, while protecting and growing local gun store owner revenue.

Our mission is to Keep It Local, Make It Easy, Serve Our Customers, and Take Pride in Ownership. For more information, please visit: https://www.guns.com/

Summary:

We are looking for a detail-oriented, highly motivated, and proactive individual that is excited about getting involved in a fast-growing company with a startup mentality.

You will be a part of our Email and Digital Marketing team, responsible for creating, building and implementing email marketing campaigns and other graphic needs. You are creating the emails and assets that supports Guns.com’s vision of being the easiest place to buy firearms online.

Our ideal candidate will be someone who:

• Drives for Success: Seizes opportunities and proactively takes concrete actions to complete tasks. Goes the “extra mile” and persistently overcomes obstacles to improve outputs.
• Focuses on the Customer: Seeks to understand underlying customer needs to create value. Drives the team to maintain focus on customers.
• Focuses on Quality: Takes an efficient, analytical approach to solve problems or produce outputs in an accurate and timely manner. Ensures quality and accuracy of results.
• Has a positive attitude and a get-it-done personality.
• Ability to work independently while thriving in a team setting.

Marketing Strategy Support:

• Plan and execute email marketing campaigns under the direction of the Digital Marketing Manager
• Partner with cross-functional teams (E-commerce, Email, Digital, Display, and Brand) to provide assets to support marketing campaigns
• Write and design emails that are brand consistent, engaging, and that drive sales
• Concept and test new designs or approaches to marketing and transactional emails
• Understand and effectively work within the Email Service Provider platform to execute email campaigns
• Understand email best practices and compliance to maximize deliverability
• Provide a creative eye and advanced graphic design skills to both emails and other channels within the marketing team as needed, including print ads, social media posts, display ads, and more
• Support Graphic Designer with any ad-hoc graphic or design requests

Experience & Skills Needed To Be Successful In This Role:

• Must have applied experience in a graphics design role with experience in Photoshop, Illustrator and InDesign
• Bachelor’s degree in Business, UX Web Design, Graphic Arts, Digital Analytics, Merchandising, or related field or combination of relevant education and work experience
• 1+ years executing email campaigns is ideal
• Understanding of segmentation and lifestyle strategies for email marketing
• Ability to think creatively and continue to raise the bar for all customer-facing designs including our websites.
• Copywriting skills for marketing material related to email
• Ability to take business requirements and provide email and assets to support business needs
• Fundamental understanding of the digital marketing ecosystem including PPC, SEO, Social, Affiliate channels, etc.
• Technically savvy, ability and desire to learn new technologies
• Ability to be flexible and work in a rapidly growing, fast-paced environment
• Experience in project management and planning (managing multiple projects and timelines concurrently)
• Detail-oriented with natural curiosity

Why Guns.com

• Hybrid work from home schedule, with Mondays and Fridays WFH
• Work directly with company executives
• Opportunity to work at a startup in a small but mighty marketing team
• Employee advancement and growth potential
• Casual, fun work environment
• New office and great location in Scott’s Addition

Job Type: Full-time

Pay: $55,000.00 per year

Benefits:

• 401(k) with employer match
• Health – Dental – Vision – Life insurance
• Paid Time Off
• Employee discount

Work Location: In person – Richmond, VA