OUR STORY
Since 2011, we’ve been on a mission to revolutionize the firearm industry’s online shopping experience and to be the most trusted resource for the Second Amendment community.
Freedom. In America, it’s a responsibility passed down through generations. At Guns.com, we uphold this legacy with integrity, innovation, and care, making it simple for gun owners to exercise their Second Amendment rights.
As the best online shopping experience for firearms, suppressors, optics, ammo, and more, we carry this responsibility with pride. Because the right to keep and bear arms is more than a statement — it’s a promise to protect what matters most.
Our Vision
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Revolutionize the firearm industry’s e-commerce experience while serving as the most trusted resource for the Second Amendment community.
Our Mission
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Guns.com is dedicated to serving the Second Amendment community with unwavering integrity, relentless innovation, and exceptional customer service. By partnering with thousands of local brick-and-mortar firearm retailers and top industry partners nationwide, we offer the largest selection of firearms and related products. We deliver the best shopping experience in the firearm industry while championing the 2A lifestyle through industry-leading content, reviews, and community engagement.
Our Core Values
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At Guns.com, we are Purveyors of Freedom. As proud gun owners, veterans, hunters, and defenders of liberty, we believe the right to keep and bear arms is an essential freedom.
Our mission to provide millions of gun owners nationwide with the best online shopping experience in the firearm industry is reflected in three core values. These principles guide how we build trust, solve problems, and serve our customers, partners, and each other.
Values
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Unwavering Integrity – We’re trust builders. We uphold the highest standards to build trust and do what’s right for our customers, partners, and each other. From strict compliance with federal regulations to partnerships with licensed dealers, we ensure everything we do is exemplary.
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Relentless Innovation – We're problem solvers. We push boundaries and possibilities to create the best online shopping experience in the firearm industry. Constantly improving, adapting, and thinking outside the box underpins our relentless pursuit of innovation for our customers and partners.
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Exceptional Service – We're service-minded. Our customers and industry partners are at the heart of everything we do. Our Rangemasters support every customer’s firearm journey, no matter their experience or skill level. From expert guidance to fast shipping and responsive dealer support, we’re dedicated to delivering a seamless, stress-free shopping experience backed by a team that cares.
/// THE GUNS.COM DIFFERENCE
TRUSTED BY MILLIONS
Since our beginning in 2011, we have grown from a trusted news source to the best e-commerce shopping experience in the firearms industry. Gun owners nationwide rely on us not only for timely news and in-depth product reviews, but to find the freshest inventory and best deals around.
INDUSTRY-LEADING INNOVATION
Listening to our customers, we have simplified what can be an overly complicated shopping process. Our online shopping experience is now the gold standard for manufacturers, local FFL dealers, and millions of customers coast to coast. Customers can shop thousands of new and Certified Used firearms, suppressors, ammo, optics, and accessories — all in stock and ready to ship.
BEST-IN-CLASS CUSTOMER SERVICE
When you buy and sell with Guns.com, you get our commitment to help you every step of the way. Our Rangemasters bring real, genuine customer service back to the gun industry. We simplify the firearm and suppressor buying experience so you can spend more time doing what you love. We even take care of all the paperwork, and are here to support you well after your purchase. Our team is made up of lifelong gun enthusiasts and experts who understand the state and local regulations, the products we sell, and the responsibility of being a gun owner.
ELEVATING LOCAL BUSINESSES
Unlock access to the firearm you want with our network of thousands of trusted local dealers coast to coast. Your purchase doesn’t just get you that perfect gun – it fuels the backbone of the firearm industry. With new and used inventory refreshing daily, you can get everything from rare finds to reliable favorites. Our nationwide dealer network makes it simple to shop big while supporting small businesses nationwide.
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